What is Perspicua?
Perspicua brings you fresh, impactful highlights from the frontier of business research. Our business scholars explain findings without the jargon, then extract real-world insights that you can carry into your own life.
Why does Perspicua exist?
Despite the thousands of brilliant humans studying the most complex problems facing businesses today, few working professionals actually keep up with research. Perspicua is meant to change that. We respect your time — while academic sources force you to unwrap layers of theory before you can learn anything useful, we skip to the useful part and fill in any necessary context with an ultrapractical flair.
Who is Perspicua for?
Anyone and everyone who wants to keep up with the state of knowledge in management, marketing, microeconomics, and more. Don’t wait years for what we cover to become common knowledge. Do the best for yourself and your organization by learning about new best practices as early as possible.
Invite others into the Perspi-crew
Help us make the world a little more data-driven. If you can think of someone else who would enjoy or benefit from Perspicua, send them our way! As our community grows, our content will only improve.
