Welcome to Perspicua
This is the start of something awesome.
What is Perspicua?
Perspicua will bring you the highlights from bleeding-edge business research and the context to understand why they matter. Our business scholars will extract real-world insights from important studies and surveys, and explain them without the jargon.
Who is Perspicua for?
Anyone and everyone who wants to stay current with the state of knowledge in management, marketing, and microeconomic science. You won’t need an academic background to enjoy and learn from Perspicua.
Why subscribe?
Don’t wait months or years for what we cover to become common knowledge. Do the best for your team and your organization by learning about new best practices as early as possible.
A free subscription will provide full access to our weekly research reviews, forever. A paid subscription — or a pledge, for now — will soon allow you to read our biweekly, evidence-based deep dives into a recent business event or a pertinent topic of research.
Let’s build a community
Our journey is just beginning, but we believe in our mission. If you do too, all we ask is that you share Perspicua with one colleague or friend.